Monday, August 6, 2012

Business Management | The Importance of Strategic Management


Explain the importance of strategic management and effective goal setting in organizational success.

Possible Answer: Effective management starts with setting goals—objectives that a business hopes to achieve. Determined by the board and top management, strategies reflect decisions about resource allocations, company priorities, and strategic plans. Companies often develop alternative plans in case things go awry. There are two common methods of dealing with the unforeseen: contingency planning and crisis management.

Source: Business Essentials, 8e (Ebert/Griffin) – Global Edition

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